AMUL ek Private company nhi balki Farmers ki majboori mein bani company hai. Pre Independence mein Farmers apne milk productions ko middle man ke through sell karte the jisse unke profits bohat kam the. Is problem ke liye Farmers Gaye Tribhuvandas Patel ke pass Jo us samay politics mein active the and unhone ye sugestion Shri Sardar Vallabhbhai Patel ke saamne rakha aur is tarah janam hua Kaira District Co-operative Milk Producers’ Union Limited.
3 Major Battle jinhe jeet ke AMUL bana Desh ka No 1 Dairy Brand
#1. Us Samay Milk Collection and Distribution ek major problem tha aur iska solution that Father of White Revolution Dr Verghese Kurian ke paas. Inhone 3 tier strategy ke bare mein bataya jaha Rural areas mein Saare Farmers se Milk Collect karna fir Tier 2 mein use Pastorize karna jisse uski shelf life increase kar sake and tier 3 Jaha se usse Bombay mein Distribute kar sake.
#2. Company Formation ke liye British se permission. Iske liye Farmers ne strike tak kari aur result aisa ki Bombay mein Milk Supply Gir Gayi and Demand roz Badti Jaa rhi thi. Fir Britishers ne Permission de diya aur is tarah AMUL ka nirmaan start hua. Lekin 3 battle this British company Polsan se.
#3. Polsan ek Giant tha jiske consumers Britishers and High Class Indians the jinhe Polsan Butter chahiye tha. Ab Dr Verghese Kurian ne excess Milk Productions ka sahi use karne ke liye unse butter banana start Kiya lekin AMUL ka butter logo ko pasand nhi tha kyuki Logo ko Yellowish Salty Butter kI aadat thi and AMUL butter fresh white tha fir recipes mein change karke AMUL butter ko aaj ki butter ki tarah banaya gaya and customers ki demand roz dar roz Badti gayi.
To ye thi kaise AMUL ne 3 Battles jeet kar bana Desh ka no 1 Dairy Brand.
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