Early 1900’s , India ke Snack Market ka ek hi king Uncle Chips , 71% Market share ke saath lead karne wala brand aaj almost Gayab ho chuka hai. And iska reason hai Lays. Aur jald hi Apka Lays bhi Gayab ho jayega is Indian brand ki wajah se jo hai Balaji Wafers . India ka apna snack brand.
Balaji Wafers ki kahani shuru hoti hai 1900 ke Uncle Chips se jisse disrupt karne Pepsi ka product India mein laya gaya, fir Lays ne Uncle Chips ko acquire kar liya 2000’s aate aate. Uncle Chips ki bas yehi galti ki unhone apne flavours ko jyada innovate nhi kiya same flavours for all Audience. Tab entry hoti hai LAYS ki Jisne aate hi apne classic masala flavours se logo ka dil jeet liya aur Fir India ke Snack king ka title bhi. Poore India ko Lays pasand aagaya sivaay Gujarat ke is insaan ke.
Chandubhai Virani , jab inhone lays khaya to flavours to gazab lekin Quantity kam aur Hawa jayda. Rs 5 mein 2 Rs ki chips aur 3Rs ki hawa. Fir unhone khadi ki Lays ka biggest competition Balaji Wafers jiske flavours mast aur quantity bhi vo bhi same pricing mein. Unhone target kiya Rajkot ko , Vaha ke movie theater mein as a snack present kiya Balaji ko aur Audience me isse apna liya. Fir Target kiya Tier 2 and Tier 3 cities mein.
Balaji Wafers ne apne Distributors ko jyada profit margin dilaya and ye koi publicity stunt nhi balki ek lifetime opportunity hai agar aap Lays Bechoge to apko har Rs 5 ke packet ke badle milega 25 Paise aur wahi agar aap Balaji Wafers ko Bechoge to milega Rs 1 per packet. Aur aise Har distribution , kirana store ne apne margins ke liye Balaji ko bohat promote Kiya aur is word of mouth marketing se Balaji bani 40000 Crore ki company. Bina celebrities,bina support sirf proper marketing aur customer support se Balaji ne 70 % Gujarat ka Market share and India ka 3rd most eatable snack brand ban chuka hai.
Balaji Wafers se app kya learn kar sakte hai ?
1. Hamesha Problem Solve karne ka try karo
2. Apke neighbour’s hi apke pahle clients hai
3. Be Unique and Creative
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Telegram Kaisi bani Billion Dollar Company ?
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