Minimalist ek Made in India Brand jisne bina marketing ke 3000 Crore ka profit book Kiya aur aaj compete kar rha hai Mama Earth and Sugar jaise Giants ke saath.
Minimalist ke Founder Mohit Yadav , Chartered Account Gold Medalist ne 2020 mein Minimalist ko start Kiya. Iska motive the Transparent brand banna. Aisa innovative stroke aaj se pahle kisi brand ne nhi khela. Cosmetics brands mostly cheap products China se import karte and rebrand karke Indian Market mein sell karte the. Isme hota ye ki Chemicals , and non trust brands ne a gap create Kiya jise Founder Mohit ye identify kiya aur story start Hui Minimalist ki.
Ye product oriented brand bana jisne apne saare ingredients ko secret na rakh kar and latest science technology ka use apne saare products mein mention karna. Minimalist ke products word of mouth se aise market hue sirf kuch dino mein 100 cr ki networth pohch gaye.
5 saal baad 2025 mein Hindustan Unilever Limited (HUL) ne D2C beauty cosmetics brand Minimalist ko ke 90.5% stake ₹ 2706 crore ($324 Million)mein acquire kar liya. Lekin iski branding and marketing aaj bhi Minimalist hai.
Minimalist ne Apne Marketing strategy ko simple rakha hai. Apne product ko best banao , marketing simple rakho and let consumer do word of mouth marketing. Word of mouth ki power ke kuch examples hai Tesla , PayPal and Dropbox. Ye sab brands ne apne products ko best and innovative banaya fir word of mouth (WOM) ne apna khel khela.
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